MINDFULNESS, MARKETING—PEACE AND JOY
Welcome back for third installment of my own “hitchhiker’s Guide to the. Galaxy” of books that have influenced my resources for seeking peace and joy. My journey with books has been a very long and fruitful one, and Ifigure it will continue on, even though there are days when I wish i would have learned a bit more about. “The Art of Motorcycle Maintenance” to make the trip smoother.
In the end, the more time I spend thinking, the more books compete for the last couple of reviews/comments.
That being statedI’m going to highlight a couple works today that are good going solo and in my mind represent some categories of books that I have explored in recent years.
Mindfulness....
Wow... given how hot this general concept has been. Lately it would have been pretty difficult to wonder through much of a book selection without paying attention to, becoming aware of so to speak, a few books on mindfulness, neuroscience, and self-help. Yes, I’m saying there is a mind-boggling mountain of mindfulness manifestos out there. In fact Wherever You Go There You Are” able to find another interesting book. So which hit me with the most force? Well... several have provided insights on meditation. (Or prayer), yet in terms of actionable mindfulness to make a change I’m going a bit off the. Beaten path and highlighting “make Your Bed” by William Harry McRaven. Why? This book reminds me to focus on some of the little things every day and in the here and now. It promotes mastery of some tasks and persistence. The key principle of taking personal responsibility for yourself and making change that might help others winds throughout. For. Me, it pretty much sums up the ideas of paying attention to actual things and being aware of things around you in such a way that you may impact the world in the current time if you do that.
Many purists would claim that the book really isn’t the best example, however, I’mnot arguing that I’m a purist, nor. Are those people. Writing this—so .... You can choose your own gurus. In fact, I would argue you must do that after listening carefully with your soul. That’s just me.
In terms of seeking. Peace and joy this whole mindfulness Category screams “pay attention to the gifts and challenges at hand.” This book helps me do that and it opens a space for peace and joy to become evident for me. It’s time to move ahead...but before you read. More— breathe in and breathe out.
Marketing...
If there’s one thing that’s hotter than mindfulness—it’s marketing. People look to make more LinkedIn connections, have more facebook friends, more twitter followers, and and while the platforms change it is evident that social media opportunities has changed. The way we functionally get out our message to people close and far. The book argues “if you want to make things better you have to make better things’—which to me means “try to do something of significant value and difference in relation to what’s in the public space now. Godin argues that each of us can make a unique contribution to the market/world and it is. Our responsibility to go out and find the least number of people to make up our “tribe.” If we want to give people choices, we need to reach out to them and we have to find the parts of our. Message that will impact them in such a way that. They will work with us to bring about changes. In reading this it became evident. That the expectation is on us to share ideas and find the tribe, but then to support the tribe as they promote what is now your (and their) common choice.
In short, this book promotes. The notions of being unique because you have gifts. That. Enable you to be so. It encourages the reader to infuse others with a message or. With an action they already want (to some degree). And argues that this is really. The best way to find a collective purpose. I don’t apply it to. “Sellling” so much as connecting and amplifying ideas among peers. It’s not about learning. Everything, but learning. A lot really well so that. You can share that. Peace and joy are inner concepts, however they often happen in the context of a group and that is why the book has had an impact.
So today I offer books about being aware and unique. The books are about becoming one with yourself, your actions, and doing so in service to your purpose and those purposes you currently or hope to share with others. Tomorrow I’ll offer one more book and then I’ll turn the page on this topic for now.
No comments:
Post a Comment